The SuperStructure – the advanced metal frame forming the core of the Hyundai Elantra compact car, among many other vehicles in the company’s line-up – has been put to the ultimate rigidity stress test and comfortably withstood the weight of seven cars stacked upon it. The SuperStructure of the 2017 Hyundai Elantra is made with 53% Advanced High Strength Steel from the company’s in-house Hyundai Steel plant and was engineered to be incredibly strong. Hyundai Auto Canada Corp. put the claim of strength to the test, by stacking approximately 12.6 metric tonnes (27,780 lbs.) of cars on top of it.
The test was conducted in late February at Hearn Generating Station, a decommissioned power generation station in Toronto. The setting and the test was also used as a backdrop for a photo shoot, commercial shoot, and an opportunity to create an immersive digital environment for customers to learn more about the Hyundai SuperStructure, the Elantra Sedan, the Elantra Sport, and the soon-to-be-released all-new Elantra GT 5-door.
To view the video and experience the immersive digital environment, visit:
http://www.hyundaicanada.com/SUPERSTRONGElantra